To launch its flagship product of premium ACs - this brand of electronics partnered with Flipkart to reach the right TG to drive awareness and consideration for the brand.
The campaign ran on the Flipkart App, where an experimental connect was established with Brand Stories, Premium Ads and Flipkart Shopper Audience (FSA). These engaging advertising channels were used to highlight the key features of their ACs with a call to action button. In five days that the campaign ran the brand saw impressive results.
Successful campaign performance with high action rate of 3.6% (Brand Stories), 3.53% (Premium Ads) and 0.77% (FSA). Over 9.5 lakh impressions were delivered through Brand stories with an engagement rate of 9.8% indicating consumer interest and engagement with the brand.
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